From the great Jerold Panas, writing at the Guidestar blog, here's a powerful post about how you make your fundraising cut through and reach your donors, at The Mighty Seven:
- Keep it Simple.
- Be a master of exclusion. Focus on what’s most important.
- Go for the unexpected.
- Be Credible.
- Make it Emotional and Dramatic. Make them feel the breathtaking power of how you touch lives.
- Tell Stories.
- Urgency. You want your donors to feel that time will not wait.
from Future Fundraising Now http://ift.tt/2j8X9V3
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