Everything is different!
Change everything!
Pivot!
How should you pivot, though?
A Direct Solution has a great idea, at Is It Time to Pivot?
...the only real direction to pivot in right now is to go back to what most fundraising organizations should have been focusing on all along: the basics!
Back to the basics is the smartest pivot you can make. That means things like:
- Great donor service.
- Thank donors in a timely fashion.
- Tell donors the difference they're making.
- Segment your mailing list (and email list).
- Evaluate your fundraising results with the right metrics!
- Write like you're writing to your mom.
- Emphasize monthly giving
The impact of a pivot back to the basics will be profound and transformational.
Now is the time to do it!
from Future Fundraising Now https://ift.tt/3bTG6jO
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