Innocent, Arsenal Football Club, KPMG and the RSA Insurance Group explain why finding the right charity partner can be invaluable
The right corporate partnership is a mutually beneficial arrangement: for the charity, funding, support and increased visibility; for the sponsor, brand building, good PR and the chance to “make a difference.”
Sponsorship can be anything from funding a one-off event to a long term partnership or project, but with over 180,000 charities in the UK, competition for the most lucrative sponsors can be fierce. What do corporate sponsors look for in their charity partnerships?
Continue reading...from Voluntary Sector Network | The Guardian http://ift.tt/1fHMSvW
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