How to tell if you've created powerful fundraising

I'm about to save you a lot of guesswork and time by sharing Brooks' First Law of Fundraising Effectiveness: If it doesn't scare you, at least a little bit, the fundraising probably doesn't have the power it needs to succeed. And the Boss Corollary to Brooks' First Law: The more your boss hates the fundraising, the better it will do.

from Future Fundraising Now http://ift.tt/1TdPyNR