Normally, if someone said you could double your fundraising revenue even if you you're losing donors, it would raise a snake-oil alert.
But there's a way, described at Hilborn Charity eNEWS: How to double revenue with fewer donors. Here's how:
- Move 10% of your donors to monthly giving.
- Persuade about 3% of your donors to upgrade their giving to the $500 level or higherGet 5% of your donors to include you in their wills.
That will do it. In fact, you could do considerably better than double when you follow this path. Especially if your overall donor file is stable, or better yet growing.
It's hard work. And it takes time. Which is why the snake-oil people don't sell this. It's kind of a get-rich-slow scheme.
But it works.
from Future Fundraising Now http://ift.tt/2isKWNZ
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