Most fundraising problems and challenges are imposed by fundraisers on themselves in the form of myths and attitudes that separate them from reality.
Here are 5 Myths that Make Asking for Money Hard from Get Fully Funded:
- Everyone will give to us. Not so. Every cause is a niche cause. Don't waste your time and money trying to reach "everyone." Know your audience and focus on it.
- The mission speaks for itself. It doesn't. It's up to you to make it compelling. Unless you make it interesting it's boring!
- Just tell a story and they'll give. Stories are good, but giving the donor action to take is better. (And both together are best of all!)
- When there's a need, people will give. You really need to stay in front of donors consistently. Have a schedule and work it.
- If people have money, they should give. Since when are you their morality coach? What people "should" do is not your call!
from Future Fundraising Now http://ift.tt/2f3nTFd
0 comments:
Post a Comment