It's time -- maybe even crunch time -- to do your year-end fundraising. For most organizations around the world, the big money comes in December.
A stumble at the end of the year can hurt you in a big way. So you'll appreciate this post from Fired Up Fundraising: #1 Year-End Fundraising Mistake: A Weak Ask.
In a nutshell:
Far too many organizations are sending out too few appeals, with timid letters that make weak asks.
Here's a two-step secret to success at year-end:
- Ask more than once during your peak season.
- Ask boldly, with flair, drama, and urgency.
That's it, pretty much. It can make the difference between a poor December that you'll never get back, and one that turns any year into a good one!
from Future Fundraising Now http://ift.tt/2gKvVDa
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