2018 Charity Christmas ads round up

Here's the UK Fundraising selection of the charity and charity-related Christmas ads released so far. A fine selection box of film featuring charities including The Salvation Army, Dogs Trust, and Shooting Star Chase.   The Childhood Trust The Childhood Trust’s poignant Christmas ad is a reminder that for many children there is no Christmas. It follows a seasonal worker who dresses up as Santa Claus in a shopping centre's Grotto, handing out gifts to children, before taking his paycheck and heading home to his children, where there are no Christmas cards, only debt reminders, and the only decorations are children's drawings.   St Mungo's St Mungo’s film was made over two days on the streets of London by first-time director Josh Carpenter. It shows homeless people dressed for the jobs they could do in the future. Paul Williams, the Oscar-winning composer, donated the track for free. The film is running on Facebook, Twitter and Instagram.   Dogs Trust Dogs Trust’s humorous Christmas ad has a serious message – that dogs aren’t Christmas presents. Using its original line of A dog is for life, not just for Christmas, it is encouraging people to think again and not buy a dog as a present, showing actors treating Christmas presents like dogs – taking a games console for a walk, throwing a ball for a hairdryer, trying to get a drone to sit and saying goodnight to a bottle of perfume. It also features a voiceover from Mel Giedroyc.   Christian Aid Christian Aid is asking people to be a peacemaker by donating £25 to its Christmas Aid campaign. The money will help support the charity’s peace making partners around the world.   Cash for Kids Cash for Kids, Bauer Radio’s network of local charities, is asking people to buy an extra gift for the charity to give to a child who otherwise won’t have any this Christmas. Its appeal video stars Reliant the Robin seeking out the children who need help so he can tell Santa about them. Gifts can be dropped off at selected B&M stores, plus all branches of Wickes, Bensons for Beds and Harveys across the UK.   Shooting Star Chase Shooting Star Chase’s Christmas advert features ten-year-old Summer (also main image) who has been supported by Shooting Star Chase since she was 18 months old as she gets ready for a special festive performance. The advert highlights the importance of sharing magical moments with loved ones over the festive period. And highlights how the charity’s Hospice at Home service helps supported children like Summer and their families. This is the second time a Shooting Star Chase supported family has featured in an alternative Christmas advert produced by Shape History. In 2017 the social change agency produced an advert, #FirstChristmas, which raised awareness of families facing their first Christmas without a loved one.   Cats Protection In 2017, Evie and Genie won the National Cat Awards due to the incredible bond between the pair during 11-year-old Evie’s gruelling treatment for bone cancer. In 2018, Cats Protection’s Christmas animation, Genie’s Christmas Wish, tells their tale.   CLIC Sargent CLIC Sargent’s #KidSanta appeal asks people to help families facing financial problems because their child is suffering from cancer. The charity knows that when their child has cancer, families spend on average an extra £600 a month, and around 61% of parents will end up in debt. It stars Ellie Mae, who has recovered from cancer as Kid Santa.     The Salvation Army ‘In from the Cold’ tells the story of The Salvation Army’s work with the homeless. Using footage shot in London and the charity’s own footage from the last cold snap, the DRTV campaign encourages the UK public to give a donation of £19, telling the story of one homeless man The Salvation Army helped from the life-threatening edge of society, to get back on his feet at one their Lifehouses. The new commercial fronting the campaign is by WPN Chameleon.   The supermarkets:   Iceland  Banned for being too political, Iceland’s Christmas ad highlights the palm oil issue with help from Greenpeace. The store has now stopped using palm oil in its own brand products.   John Lewis Not a charity ad, but Elton John has donated much of his fee to his charitable foundation the Elton John Charitable Trust.   https://twitter.com/coopukfood/status/1068655921088225280 Co-op Co-op has raised £19m for good causes, through people buying its own brand products and partly, it says, by not beginning its Christmas TV ad campaign until 1 December. The company took the decision on the back of research that found 86% of shoppers think brands spend too much on their festive campaigns and nearly two-thirds (61%) want to see marketing budgets scaled back in the run-up to Christmas. Co-op has said that, in response to its findings, it will hand out almost £19m to support 4,000 local communities and charities. Its ad, now launched, focuses on the spirit of community, and being together.   Aldi Money raised from Aldi’s Kevin the Carrot-related merchandise will be going to Teenage Cancer Trust. As well as the soft toys, Christmas decorations, a story book and gift mug are also on offer.    

from UK Fundraising https://ift.tt/2Ef7wn5