Reality check from The Daily Egg: 6 Ways to Make Your Prospects HATE Your Website. It's aimed at commercial marketing websites, but these things apply very well to nonprofit websites too:
- Make Your Website Go Really Slow.
- Make Sure Your Forms Crash Regularly.
- Don't Talk about How You Help People -- Focus on Numero Uno. Bragging is not fundraising -- it's boring and unconvincing!
- Make Baseless Claims. Remember that donors are mainly older people who weren't born yesterday. They are suspicious of hype, or even things that seem like hype.
- Bury Your Most Important Information.
- Write All of Your Content for Search Engines. SEO is great, but make sure your writing sounds human.
from Future Fundraising Now http://bit.ly/2XCNKaT
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