Thanking donors is good.
Thanking them well is even better.
The difference between okay thanking and great thanking? Fond out at this post on The Better Fundraising Blog: How to Thank Your Donor so She Actually Feels Thanked.
The main secret? When you thank your donor for giving, talk about her. Not you.
It's easy to slip into praising the programs your donor has made possible by giving. But that's not the point. The point while you're thanking is to keep the focus on the donor:
... if you talk to donors about their lives, their values and their impact, they will finally feel like a nonprofit "gets" them. They'll feel that there's a nonprofit that's working on their behalf ... instead of just another nonprofit trying to sound great to get their next donation.
Wouldn't you like to be on each donor's short-list of "charities that get me"? It's not hard to be there when you decide not to brag!
from Future Fundraising Now http://bit.ly/2wZ3aLd
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