Your donation page just might be barriers to your donors' generosity.
They are for many.
Want some insight on making your donation pages work better? Check out this new study from NextAfter and RaiseDonors: The State of Nonprofit Donation Pages (downloadable; registration required).
Here are the topline findings of the study:
- Everyone has room to improve their donation page.
- Nonprofits aren't giving donors a great reason to give on their donation page. (Only 1 in 3 organizations have a strong value proposition on donation pages.)
- There is too much friction on donation pages -- distracting links, unnecessary fields required, etc.
- Online recurring giving remains a big opportunity for nonprofits.
- The mobile giving experience is improving, but can still be improved.
- Many donation selection and gift array strategies are similar.
- The thank you/confirmation page remains an underutilized asset in the donor journey and online giving experience.
Improvements to your donation pages can yield great results for your online fundraising. Put some quality time and thought on this!
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from Future Fundraising Now https://ift.tt/2O717OY
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