If you want donors to respond to your fundraising fundraising emails, you've got the get them to open your message in the first place.
Not easy in crowded and spam-burdened inboxes.
Here's some research from the Bloomerang Blog that can help, at How to Get More People to Open Your Nonprofit Email:
- Create an aura of mystery
- You won’t believe how awesome this is going to be
- You can’t even imagine…
- Be useful
- I want to help you
- Here’s some new research you’ll find helpful
- Here’s a unique opportunity
- Get personal
- You are going to love this!
- This was made for you
- I want to help you
- This will surprise you
- Also, if you can, use the recipient's name in the subject line
- Leverage the power of recency
- Guess what’s happening this Monday?
- The doors open at midnight
- What’s special about today?
- Be authentic
- hey! (the famous winner from the Obama campaign emails)
- quick question
- take a look?
from Future Fundraising Now https://ift.tt/2BxfDIn
0 comments:
Post a Comment