Do you pay attention to your fundraising data?
If you do, you are unusual.
It's not hard to collect or have a lot of data. It's considerably harder to use it to improve things.
Here's a great post at Know Your Own Bone about the nerdy roles you need to have in your organization to get the most from all that data: The Few, The Proud, The Nerdy – Why Your Organization Needs Data Advocates:
- Data needs an insider. Someone familiar with your program and what the data means.
- Data needs a storyteller. Even knowledgeable people often misinterpret data because it's hard to understand until someone turns it into a story.
- Data needs a translator. I can't count how many times I've seen people read data and get exactly the wrong understanding. We need people who can make it clear.
- Data needs a champion. Because it will get ignored if you don't have someone who pushes it.
from Future Fundraising Now https://ift.tt/2Nh35f8
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