In at least one small way, we are living in a Golden Age.
The problem with most Golden Ages is you don't know about them until they're over. Then you realize the "normal" you'd grown used to was actually a special situation that had to end eventually.
What's the Golden Age I'm talking about?
Handwritten cards that can be produced quickly, at reasonable cost, and really get the attention of recipients.
As noted on the Adaptistration blog, at The Coming Arms Race That Is Robot Driven Handwritten Notes, it's a technology thing. Machines that produce amazingly real-looking fake handwriting:
Robot handwritten cards aren't so common that recipients assume something handwritten is created by a robot. As a result, early adopters stand a much higher likelihood for reaping a higher rate of return.
(See also this article in the Washington Post: The art of imperfection: People are turning to robots to write their 'handwritten' cards.)
Handwritten pieces work very well in fundraising. The downside has generally been the high cost of producing them, which used to limit their use to upper donor fundraising. Fonts that look handwritten can work quite well, but the real thing usually works better.
But super-realistic handwriting is cheaper (and faster and easier) than ever.
Which means everyone will soon be using these services.
Everyone. Not just fundraisers.
Mailboxes will be full of handwritten cards.
And they'll lose at least some of their power to get attention and engagement.
In the meantime, make the most of this Golden Age. Find ways to deploy "handwriting" in your fundraising you're your thanking).
from Future Fundraising Now https://ift.tt/2QRX1LP
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