Helping your donors discover the joy of monthly giving is one of the most important win/win activities you can do.
And one of the ways you can do that is create lots of small opportunities, as described by A Direct Solution, at Small Monthly Giving Changes Are Becoming Big Winners:
- Tick box on the front of a reply form
- Button in an email or an e-newsletter
- Ask in an email P.S.
- Homepage takeover
- Special email appeal focused just on monthly gifts
None of these things by itself is going to transform your file into a monthly giving monster. But small (and inexpensive) steps, done repeatedly, can add up to big change!
from Future Fundraising Now https://ift.tt/33vDd5r
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