Let's take a quick look at what commercial emailers are doing to keep response strong, from the 60 Second Marketer, at How to Craft Powerful, High-Converting Email Copy:
- Make sure your emails are getting delivered. Keep your list clean and up to date, ask readers to add you to their address book, and stay aware of current spam trigger words and phrases.
- Write better subject lines. Don't be boring. Do you best use urgency, curiosity, personalization, timeliness, and name recognition.
- Optimize the preview text. (That's the that's visible next to or below the subject in the inbox.) It's another way to get attention.
- Grab attention immediately. Get to the point quickly in your message.
- Use conversational copy. Short paragraphs, informal tone. Make it like real email.
- Don't send so many emails. The blog's idea of not sending so many is to cut down to one a week in many cases. Very few fundraisers (outside of political fundraising) are over-emailing!
from Future Fundraising Now https://ift.tt/2BeqCJR
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