Here are your simple instructions for a direct-mail fundraising letter that will raise buckets of money for your nonprofit organization:
- Make a list of everything that's cool and praise-worthy about your organization.
- Throw that list in the trash.
- Write down everything that's cool and praise-worthy about your donors.
- Figure out exactly what you want your donors to do.
- Figure out why they would want to do it (given the ways in which they're cool) and write it down. (This piece of writing, by the way, is probably the P.S. of your letter.)
- Repeat steps 4 and 5 a whole bunch of times.
- Keep the best ones, string them together.
Congratulations! You have a darn good fundraising letter!
This post was first published on October 27, 2009.
from Future Fundraising Now http://ift.tt/1TJDlSZ
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