Candidate promises not to engage with donors -- should you?

You've seen the fundraising that promises donors "we'll never ask again."

It seems to have spread to political fundraising. Here's a segment from "Jimmy Kimmel Live" about a recent political email:

(Or view it here on YouTube.)

The segment captures the brand-breaking quality of "never ask again" by taking it to its logical (?) extreme: Give him $100 and he'll drop out of the race. That's pretty much what "we'll never ask again" fundraising connotes: What we have to say to you is more annoying than important; so the best deal we can make with you is to annoy you less. Not involve you more.

For a candidate whose main problem seems to be that he's not interesting enough, this seems more like throwing in the towel than fundraising.

But that's pretty much what "never ask again" fundraising is: Bowing to a sad reality rather than working to change it.

(See also How "We'll never ask again" fundraising works.)

from Future Fundraising Now http://ift.tt/1kLGsgO