Inspiration from four fantastic legacy legends – part three

After Hugh’s abseiling feats from week one and Briony’s mountain hike from last week’s blog, we are counting down to this year’s Remember A Charity in your Will Week by sharing inspiration from four impressive legacy legends from recent years.

Meet the fundraising team at Cystic Fibrosis Trust

To mark Remember a Charity Week in 2015, legacy and in-memory manager at the Cystic Fibrosis Trust Michael Clark and two colleagues undertook a 12-mile sponsored walk.

This wasn’t your average stroll – the team walked in fancy dress from the charity’s former office in Bromley to its new quarters in central London. Instead of relaxing with a well-deserved cup of tea upon arrival, the three executed their new wills, which included a gift to the charity.

Their amusing social media posts along the route not only helped raise awareness of legacies and create a real buzz among the public, but also resulted in an increase in legacy enquiries. A brilliant result which shows it pays to be brave and bring a little humour to the legacy conversation.

Of course, Cystic Fibrosis Trust isn’t alone. Around 170 charities are planning fantastic ways to get their own legacy conversations started during Remember A Charity Week.

What’s the week all about?

This year’s Remember A Charity Week will call on the British public to pass on something legendary, tweeting their advice for future generations at #MyWisdom and

remembering a charity in their Will. Charities, Government, solicitors and Will-writers will all come together to encourage the public to leave a gift to charity in their Will.

How to get involved

It’s not too late to take part in Remember A Charity Week (12th – 18th September 2016) and help make legacy giving a social norm. Find out more at Remember A Charity Week.

 

Louise Pavoni is Digital Communications Manager at Remember A Charity, the consortium of 170 charities working to make legacy giving a social norm. She manages the website and social media channels, digital advertising and delivers a range of online content. 

 

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