Do your donors know they're making a difference?

Would you donate to an organization that never told you what they did with your money?

Oh, that's right. You almost surely do that all the time. Because most charitable organizations never tell donors what their gifts accomplished.

It's a crime against manners.

And if that doesn't matter to your organization, it's one of the main reasons donors stop giving.

Listen to Passionate Giving at Keep Telling Your Donor "You Made a Difference":

You cannot do enough -- you cannot go overboard -- on giving your donor information on what his giving accomplished. You can easily do too little. So be alert to that. The main reason donors stop giving, give less or just go away is because they did not know that their giving made a difference. It's up to you to make sure that doesn't happen.

If you keep telling your donors what their giving has made possible, you will stand out among the causes they support!

from Future Fundraising Now http://ift.tt/2wU15zj