Remembering a charity in a will is an opportunity to support causes people care about into the future. Let’s not fight shy of a difficult conversation
- Rob Cope is the director of Remember a Charity
If there are two things the British public tend to be most reluctant to discuss, it’s death and money. Bearing in mind that both are core components of a legacy gift, you can understand why many fundraisers, chief executives and trustees – even those who are entirely comfortable talking about large financial gifts – can still be reticent to discuss gifts in wills with their supporters.
While legacy conversations do need to be handled sensitively, we certainly shouldn’t be afraid of them. Legacies are an opportunity to shape the world beyond our lifetime and give people a chance to make sure the causes they care about are supported well into the future It’s this iconcept that we’re promoting during Remember A Charity week from11-17 September, 2017.
Continue reading...from Voluntary Sector Network | The Guardian http://ift.tt/2x38T3G
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