Here's a quick look at some things you can do to maek your donor newsletter more relevant and effective from the Ringer Blog, at 6 Takeaways from Our Donor Newsletter Webinar:
- You can't overuse the word "you." (In my experience, the word you can be as many as one in 10 of all the words in many articles.)
- Highlight volunteer opportunities for donors.
- Make it worth their time to read. (Easy, interesting, and about them.)
- People are hard-wired for stories.
- Choose your photos wisely.
- A newsletter should be a vehicle of joy for donors!
The main thing to know about a donor newsletter: It's about the donor and the things she made possible. Not about the awesomeness of your organization.
from Future Fundraising Now https://ift.tt/2x2yN6w
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