The single thing that matters most to the success of any fundraising project is the offer -- that thing you want your donor to do.
What makes a good one? That's a big question, but here's a very useful look at what good offers have in common, from the Better Fundraising Blog, at Why a Good Fundraising Offer Works So Well:
- It's easy to communicate quickly. Can you say it one one or two sentences?
- It requires the donor to understand less about your organization. Your non-specialist donors can grasp it easily.
- It's emotionally powerful.
- It tends to be specific. It's about specific amounts of money accomplishing specific things.
Want help with your fundraising offer? Let's talk! It's easy: Click here to schedule a free 25-minute session with me. Bring your fundraising.
from Future Fundraising Now http://bit.ly/2WXdyyK
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