Mark Twain's powerful advice for fundraisers

I recently came across this piece of wisdom: It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so. - Mark Twain Remembering this could save a lot of fundraising heartache. Double-check your beliefs about fundraising. Like "Direct mail is dead," or "We need to replace our old donors with Millennials ASAP!" They can be very, very wrong. And get you in a lot of trouble! (This post first appeared on February 3, 2016.)

from Future Fundraising Now https://ift.tt/38BTuIN