Your organization's founding and amazing milestones are important. They can inspire you and help you understand where you are today.
But your history does not belong in your fundraising.
Fundraising is about one thing: Action the donor can take now.
Every sentence you spend dwelling on your past is a sentence that's not about what the donor can do right now.
The story may be wonderful -- some nonprofit origins stories are amazing ... though most are pretty boring.
Use your history to inspire yourself, your staff, your board, and other insiders.
Keep it out of your fundraising.
from Future Fundraising Now https://ift.tt/3mYELOR
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