4 rules for effective fundraising writing

Writing for fundraising isn't rocket science.

Do a few things right, and you're most of the way to great success.

Here are four quick and easy rules from the Heroic Fundraising blog, at Under the Hood: The Mechanics of Fundraising Copy:

1. Make it easy to consume. Readability is more important than aesthetics.
2. Write like you speak.
3. Make it clear what you want her to do, early and often.
4. Make your donor the hero of your appeal premise.

And here's a secret: If you really nail #3 (and it's something your donors are interested in doing), you are 80% of the way to greatness.

from Future Fundraising Now https://ift.tt/32MY3Pa