Fundraising events income continues to rise, says everydayhero research

Research by fundraising platform everydayhero™, a Blackbaud company, has found that event fundraising income is still rising, and most participants are keen to support the same charity again.

The research, conducted in collaboration with the Institute of Fundraising, is published in a report, Closing the Loop. It is based on a survey of more than 1,000 event participants and 600 charities.

Events income

• The majority of organisations (84%) have seen income from events rise or stay the same.

• 56% of organisations have seen event fundraising income rise

• 12% of organisations reported that event fundraising income had risen significantly

• Events account for 25-50% of overall annual income for 25% of organisations surveyed

• 67% of organisations survey planned to run more fundraising events.

 

Key findings on events and communication in Everydayhero’s ‘Closing the Loop’ research

 

Fundraising event participants

• 83% of fundraising event participants would consider taking part in another event for the same charity.

• 92% would consider supporting the same charity again but in other ways.

However, many charities could do far more if they communicated effectively with their event fundraisers:

• 44% of fundraising event participants had not been asked to take part in another event

• 23% reported no further contact was made since being thanked for their support!

Daniel Fluskey, Head of Policy and Research at the Institute of Fundraising, said of the findings:

“It’s certainly encouraging to see that the majority of fundraisers who have taken part in this research are reporting that income from events is increasing,” commented Daniel Fluskey, Head of Policy and Research at the Institute of Fundraising. “However, we know that the best fundraising is not about a ‘one off’  – whether that’s a single donation or participation in one event – it’s about developing and maintaining a relationship, engaging people with a cause that they care about and offering them opportunities to support that cause in different ways and at different times.”

You can download Closing the Loop from everydayhero.

 

 

 

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