Why do donors give you money?
It's pretty simple, really, as articulated at the MarketSmart blog, VALUE:
People will pay to feel good.
There's a lot behind that, of course: A lot of different kinds of feeling good and different causes for it.
But keep this in mind: The main thing you have to give in return for their money is how you make them feel. Then you're most of the way to smart fundraising and excellent donor relationships.
from Future Fundraising Now http://ift.tt/2vSAnFz
0 comments:
Post a Comment