What you should know about changing your nonprofit's name

Thinking about changing your organization's name?

It might be the right thing to do.

But first, a couple of warnings from the Big Duck blog, at What's in a name? How your nonprofit's name can affect awareness.

1. The more descriptive the name, the better.
2. Using an acronym isn't in your best interest.

A third caution I'd add: Abstract, clever names that require inside knowledge to understand can torpedo an organization.

In my experience nonprofit name changes can be expensive -- cutting deeply into fundraising revenue.

So if you're considering a name-change, be careful and keep your eyes wide open. Do as much research as possible, and be humble, willing to change your mind if necessary.

from Future Fundraising Now http://ift.tt/2uBy36J