07:39
0

Sea

Thanks to Conversation Agent .

That's a beautiful way of thinking how you get people to do something important.

It applies to fundraising too.

Yet how much fundraising is a labored tutorial on the organization's excellent methods, unique qualifications, and dynamic staff? How much is brand-driven, braggy, and "educational"?

If you want donors to give, you need to show them a beautiful vision of how the world will be with their giving -- how their values will shape things and help create the world they want to live in. Inspire them. Don't just instruct them.

Show your donors a vision. Not an instruction manual.



from Future Fundraising Now http://ift.tt/2igN2ka

0 comments:

Post a Comment