Thanks to Conversation Agent .
That's a beautiful way of thinking how you get people to do something important.
It applies to fundraising too.
Yet how much fundraising is a labored tutorial on the organization's excellent methods, unique qualifications, and dynamic staff? How much is brand-driven, braggy, and "educational"?
If you want donors to give, you need to show them a beautiful vision of how the world will be with their giving -- how their values will shape things and help create the world they want to live in. Inspire them. Don't just instruct them.
Show your donors a vision. Not an instruction manual.
from Future Fundraising Now http://ift.tt/2igN2ka
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