It was one of those jaw-dropping errors that can keep you up nights. The March appeal went out again in April, instead of the April appeal. Yes, the exact same appeal went out twice.
We waited for the fallout, biting our nails.
But here's what happened: the first March appeal did okay -- it met expectations. The April (that is, repeated March) appeal ... it did slightly better than the March appeal. In fact, better than expected.
Repetition is not our enemy, as pointed out by the Better Fundraising Blog, at The False Assumption That Does Massive Damage
- False assumption: "All our donors heard about this" (No they didn't. A rather small percentage even noticed that you said anything at all!)
- False assumption: "We can't repeat something, our donors will stop paying attention." (Actually, people start paying attention after encountering a message more than once.)
- False assumption: "Repeating messages will alienate our core donors." (The only donors you'll alienate will be board members.)
Repetition is a fundraiser's friend. Spend less time reinventing the wheel, and make repetition work for you!
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from Future Fundraising Now http://ift.tt/2zx8buc
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