07:55
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Here, from Wired Impact, Nonprofit Marketing Nonsense That Should Stop Immediately. I know you don't do any of these things. But you can warn your friends:

  • Planning Projects Without Concrete Goals
  • Measuring Your Success by Dumb (or No) Metrics
  • Organizing Web Pages Based on Your Needs
  • Cluttering and Hiding Your Homepage
  • Using Your Blog and Emails to Share Boring Internal News
  • Trying to "Go Viral" or Reach the "General Public"
  • Scrambling to be Social Media Wizards
  • Hoarding Subscribers on Your Mailing List (I don't quite agree with this one. I've seen interesting evidence that continuing to send emails to non-responsive people has some positive effect. But do separate them as a segment from active names!)
  • Only Contacting Supporters When You Need Something
  • Moving Everything to Digital

Tell everyone to stop!



from Future Fundraising Now http://ift.tt/2BP4zF8

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