Great post at the Heroic Fundraising blog: 6 A's of Fundraising Stories:
- Arc. Stories work best when they have a beginning, middle, and end. (Fundraising Ninja Tip: Put the ending of the story in the donor's hands!)
- Audience. Know your audience. Connect with them, not with yourself!
- Angle. Start well and you'll end well.
- Action. If your story isn't packed with action, tension, or conflict -- it's not really a story.
- Answer. A story includes the answer (or resolution) to the conflict. (Fundraising Ninja Tip: The resolution should be in the thank-you communication ... not the ask communication.)
- Affirm. The purpose of every story is to affirm donors, to make them feel like the heroes they are.
Get all six of these elements into your story, and you have a winner on your hands!
Want to learn a lot more about the way to tell stories so you really raise more money? Register for my new Moceanic online course, Your Blueprint for Donor-Focused, High-Revenue Fundraising Storytelling.Register before then end of this month and get $100 off!
from Future Fundraising Now http://ift.tt/2GwLVUo
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