07:23
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Great post at the Heroic Fundraising blog: 6 A's of Fundraising Stories:

  1. Arc. Stories work best when they have a beginning, middle, and end. (Fundraising Ninja Tip: Put the ending of the story in the donor's hands!)
  2. Audience. Know your audience. Connect with them, not with yourself!
  3. Angle. Start well and you'll end well.
  4. Action. If your story isn't packed with action, tension, or conflict -- it's not really a story.
  5. Answer. A story includes the answer (or resolution) to the conflict. (Fundraising Ninja Tip: The resolution should be in the thank-you communication ... not the ask communication.)
  6. Affirm. The purpose of every story is to affirm donors, to make them feel like the heroes they are.

Get all six of these elements into your story, and you have a winner on your hands!

Want to learn a lot more about the way to tell stories so you really raise more money? Register for my new Moceanic online course, Your Blueprint for Donor-Focused, High-Revenue Fundraising Storytelling.

Register before then end of this month and get $100 off!



from Future Fundraising Now http://ift.tt/2GwLVUo

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