Why tell stories? Here's a reason from the Hubspot Marketing Blog, at The Strange Thing That Happens In Your Brain When You Hear a Good Story -- And How to Use It to Your Advantage:
Something surprising happens when information comes from a story rather than just simple facts: More of our brains light up. When we hear a story, the neural activity increases fivefold, like a switchboard has suddenly illuminated the city of our mind.
Sounds like good fundraising to me!
The notes two things stories do for people:
- Stories generate empathy. At a brain-chemistry level, stories help us care more about others.
- Stories bring people together. Even if you specifically dislike or don't care about someone, hearing story about them makes you care. (You can choose to do nothing about that, but you care nonetheless.)
Ready to find out how to harness the power of story in your fundraising? Register for my new Moceanic online course, Your Blueprint for Donor-Focused, High-Revenue Fundraising Storytelling.
Register before Wednesday, February 28, and get $100 off the usual price.
from Future Fundraising Now http://ift.tt/2BQSZfu
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