Top marketing veteran Ann Handley wrote this book because she couldn’t find what she wanted - part writing guide, part handbook on the rules of good sportsmanship in content marketing, and all-around reliable desk companion for anyone creating or directing content on behalf of brands. The book consists of six parts: How to Write Better Writing Rules Story Rules Publishing Rules Things Marketers Write Content Tools
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Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content
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