Planned giving is one of the pillars of success in a strong fundraising program. It takes work and patience to make it happen though.
Here's some additional help from Michael Rosen Says, at 5 Things You Might Not Know about Planned Giving:
- Almost everyone has the ability to make a planned gift. (Not just wealthy people!)
- The average age of someone who makes their first charitable bequest commitment is 40-50.
- High-income women are more likely than men to use complex gift planning tools. (Such as donor-advised funds or charitable remainder trusts)
- Using a challenge grant for a planned gift appeal can create urgency leading to action. (Matches and challenges work everywhere!)
- Tax avoidance is NOT a powerful motivator for planned giving.
Want some help with your fundraising? I'm available for free 25-minute coaching sessions. Just click here and directly schedule an online conversation with me or with Sean Triner.
from Future Fundraising Now https://ift.tt/2qFOI7z
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