The Big Give has launched this year’s Christmas Challenge, with applications open as of midday today (21 May). To apply to join the online match funding campaign, charities must apply in their Big Give account. The deadline for applications is 6 July. The Big Give has confirmed funding in a variety of areas so far including international development, child poverty in London, animal welfare and the elderly amongst others. It expects the list of funders to grow over the coming weeks with details on who has confirmed their participation as a 2018 funder available on the site. 2017’s Christmas Challenge raised more than £11.3 million for over 500 charities, and the Big Give is keen for more charities to take part in 2018. Participating charities offer their supporters the opportunity to double their donation for one week only. Since its 2008 launch, the Christmas Challenge has raised over £90 million for participating charities, with donations matched by Big Give ‘Champions’: Trusts, Foundations, philanthropists and corporates who support the initiative, as well as charities’ major donors. 96% of charities also said they received donations from new supporters last year, and 74% of charities reported that current supporters gave more than normal. Alex Day, Director at the Big Give, said: “The Christmas Challenge is the Big Give’s flagship campaign and we’re delighted to be able to continue to run this campaign to help hundreds of charities raise much needed funds for their work. The team at the Big Give works hard to continuously improve the campaign for charities and last year introduced an enhanced support offer to further upskill charities in online fundraising and digital marketing.”
from UK Fundraising https://ift.tt/2Li1l27
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