Some fundraisers would have you believe you're doing your donors a big favor by "leaving them alone." By going silent on them. By not giving them opportunities to give.
The Veritus Group Blog begs to differ, at Not Asking = Less Love:
Showering your donor with love ultimately means challenging your donor to make a greater impact in the world. And as a major gift fundraiser, you know that donors who make great impact through their giving will experience a tremendous amount of joy.Ask, and ask boldly of your donors. That is real love.
My only caveat to this: If your fundraising is braggy, self-centered, and brand-focused, rather than donor-focused, then it's true ... not asking is probably doing donors a favor. The less irrelevant noise you're pushing into their lives, the better.
But if you practice donor-love fundraising, if your messages are about them, and not you, if you're really connecting with donors in ways that matter to them ...
Then asking is a form of relationship-positive connection. Also known as love.
If you think your fundraising is annoying, or maybe a form of stalking ... you're probably right. It's a self-validating attitude that comes from missing the point that donors give because they love to make a difference.
The first step to making turning your fundraising into the type of love that it should be is to believe in donor love. And work hard to make that a reality.
from Future Fundraising Now https://ift.tt/2mtze4D
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