Keeping your donors is better (easier, less expensive, more profitable) than getting new donors. That's why retention is job #1 for most fundraisers most of the time.
Here's a helpful post from the Bloomerang blog, The K.I.S.S. Method For Donor Retention Is Best For Most Nonprofits with some sure-fire ways to improve your donor retention:
- Personalize the thank-you letter to every donor.
- Send thank-you letter - out within 48 hours of gift being. (Much quicker online!)
- Call or text new donors.
- Send a handwritten thank-you note to new donors and/or donors whose gift is above your average gift amount.
- Segment your thank yous (by project, dollar amount, number of gifts, use of matching funds, etc.)
- Ensure the name(s) are correct and instructions are followed.
- Use 3 touch points for new donors in the first 90 days.
- Establish a communication plan with 1-2 other “touches” after the thank you letter/note/call within 90 days.
- Establish separate communication plans for recurring and legacy donors
- Create a game plan for donors about to lapse (a donor is considered lapsed at the one year anniversary of their most recent gift.
- Survey your donors within 90 days of the first gift then annually.
- Establish a proper method to handle incoming communications from donors.
from Future Fundraising Now https://ift.tt/2Uvg0v7
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