Fundraising is never easy. But it's next to impossible when you do it wrong. From the GuideStar Blog, here's a word of warning: 3 Things You Should Not Do When Writing About Your Nonprofit.
These three things are common reasons for fundraising failure:
- Failing to put donors at the center of your activities. If your fundraising is just a clear and accurate accounting of what your organization does, it's not really fundraising. Fundraising is about how donors can change the world with your organization as their tool.
- You're not keeping it personal. Fundraising is about people, not statistics and facts.
- Your call to action is too weak. Most of all, fundraising is a challenge to take action. Weak fundraising is often more like a hint or a suggestion, like a game of charades.
from Future Fundraising Now https://ift.tt/2VZimma
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