If donors were ATMs, then an endless string of asks would be an effective way of raising funds.
But they're human. And that means they want some kind of relationship that's on their terms.
Here are some great ways to build a relationship with donors from Clairification, at 4 Ways to Consciously Keep Donors Connected:
- Give donors the information they want. They mainly want to know if their donation will do (or did do) anything. And they want to read stories of the difference. And they want to be thanked. They don't care that much to be educated about your history, staffing, and processes.
- Write emails that make donors FEEL something. Remember that charitable giving is an act of the heart, not of the brain. Tell stories and speak to the emotions!
- Write emails that makes donors WANT to hear from you again soon. Don't just ask. Communicate. Connect. Tell stories, share (relevant) news. Give them value.
- Ask donors to take ONE action that’s about feeling more connected; not giving again, yet. Ask for advice. Ask for volunteers, invite them to a tour or presentation. Send a survey.
from Future Fundraising Now https://ift.tt/2lyJuM5
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