Sometimes we look at donors and their brains the way we look at the inert form of a frog we're dissecting. It's as if we can know everything about how their brains work, we can raise a lot more money.
That's true, up to a point.
There's another brain you need to pay attention to if you want to do well in fundraising:
Your own brain.
Because fundraising is not just a procedure enact on the donor's brain. It's the interaction between your brain and the donor's.
A helpful post at the Bloomerang Blog brings this out: Neuroscience Meets Fundraising: Gentle Art of Teaching JOY of Giving.
It's about the internal work of fundraising "... from a place of loving and giving, rather than a place of hating ("fundraising is yucky") and taking."
Here's how it can work
- A prospective donor, 'suffering' from lack of meaning and happiness in life...
- Puts their potential for added joy and purpose in the hands of a trusted fundraiser who...
- Facilitates 'feel good' joyful philanthropy.
When you see that your fundraising enters the life of a donor and makes things better for her, you are free to do your best work. Best for your organization, and best for the donor.
from Future Fundraising Now https://ift.tt/2MSTqw1
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