It's those easy, common mistakes that make fundraising fail. Here are some things to avoid, from the Bloomerang Blog, at Donation Letters: 5 Scary Writing Mistakes and How to Fix Them:
- Speaking to the crowd. An appeal letter is a message from one person to one person. You're not addressing an auditorium, so make it personal and direct, the way you would if you were chatting over coffee.
- Using Olympian language & grammar. Don't steamroll that chatting-over-coffee with formal, high-flown language and complex grammar that makes you sound unfriendly.
- Guessing who the donor is. Know who the donor is. How much has she given? When did she most recently give? Use the knowledge you have to connect in a relevant way.
- Muddling the message. You can really only do one thing at a time in fundraising. Don't cram multiple messages into your letter.
- Forgetting to repeat the ask. If you ask only once, you've not really asked at all. A well-built fundraising letter asks three, four, or more times.
from Future Fundraising Now https://ift.tt/2LUZSRC
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