Have you been looking for the Secret Formula for Successful Fundraising?
Have you been told there isn't one -- that the secret is some combination of hard work and knowledge?
Guess what: There IS a secret formula, according to the Passionate Giving Blog.
Here's the secret:
Give the donor the opportunity to DO something she truly cares about.
That's it. It's true for all fundraising. All causes. All channels. All types of donors.
You might be thinking, "Now that the Secret Formula is out on the Internet, it's not much of a secret any more!"
Really, it has never been a secret. It's well known, and has been for centuries. But to judge by how rarely it is used in fundraising, it remains an esoteric secret, known to only a few.
You can join the few by shifting your fundraising from being about your organization to being about what donors can do. It's not easy. But it's straightforward.
And it works.
Like magic.
from Future Fundraising Now https://ift.tt/36mZDXZ
0 comments:
Post a Comment