In case you were wondering, the Bloomerang blog has an answer to an important question: The Single Simplest Way To Improve Fundraising Results Is.
The answer: Have a first-time donor communications strategy.
That means a lot of things. Here are the top seven things you must accomplish with your new first-time donors:
- Donor perceives your organization to be effective in trying to achieve its mission.
- Donor knows what to expect from your organization with each interaction.
- Donor receives timely a thank you.
- Donor receives opportunities to make his or her views known.
- Donor is given the feeling that he or she is part of an important cause.
- Donor feels his or her involvement is appreciated.
- Donor receives information showing who is being helped.
I have one thing to add to this great advice:
You will be tempted to impress your new donors into repeat giving by bragging. Don't do it. It doesn't work.
from Future Fundraising Now http://ift.tt/1kZhafC
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