Earlier this month retailer John Lewis produced its Christmas TV advertisement in partnership with Age UK, featuring the lonely Man on the Moon. Although there was no mention of Age UK in the advertisement, John Lewis has now followed up with a specific appeal on behalf of its partner charity.
The new Christmas appeal to help raise awareness of what life can feel like for lonely older people.
The 50-second advert features the same ‘Man on the Moon’ but cuts away to the filming process on a moonscape stage. The actor and character is once again left alone as the direct calls a wrap for the end of filming.
John Lewis’ follow-up advert asks for a text donation to Age UK
The advert invites text donations of £5 to Age UK, which will receive 100% of the donations. The terms and conditions on screen include information on how the money will be used and how to decline further fundraising communications.
Like the corporate advert, the video features the Oasis song ‘Half the World Away‘ performed by Aurora.
On Age UK’s site the Man on the Moon landing page reads:
“#ManOnTheMoon – the story continues. We’re proud to launch our new appeal with John Lewis to help some of the million older people who go a month without speaking to anyone”.
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from UK Fundraising http://ift.tt/1MFVuMM
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