There are two opposite impulses that almost all fundraisers fall prey to at some time or another. They are:
- Educating donors
- Abstraction
They are guaranteed response-crushers. And the temptation to do both are powerful.
With real-life examples, we'll show you how to avoid both errors and keep your fundraising strong.
To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you'll find several listening and subscription options.
from Future Fundraising Now http://ift.tt/2plMb18
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