Staring at a blank screen, trying to start your fundraising letter? Try these tips from the Better Fundraising blog, at Five Tips for the First Sentence of Your Next Appeal Letter:
- Short and Sweet (make sure your first sentence is easy to understand)
- Drama, Drama, Drama
- What’s The Point? (try: "I'm writing to you today because ...")
- Who Cares? (try "I know you care about...")
- Less is More (after you’ve written your first draft, delete your first few sentences; this almost always improves it)
from Future Fundraising Now http://ift.tt/2tQAi88
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