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People are almost twice as likely to trust smaller charities as big ones. Here’s what donors say encourages them to keep on giving

  • Prashan Paramanathan is chief executive of crowdfunder Chuffed

What do donors want from charities?

Buried deep in the Charity Commission’s 2016 report (pdf) is a clue. People are almost twice as likely to trust smaller charities as they are big charities. What are small charities doing that big charities could learn from?

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from Voluntary Sector Network | The Guardian http://ift.tt/2w5f7wE

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