Our commission found donors want to be treated with respect and are turned off by negative and manipulative appeals
The commission on the donor experience was set up in March 2016 in response to media scrutiny of fundraising practice and a crisis of public confidence in charities. At its heart was a simple idea – to place donors at the centre of fundraising. We believe that if donors have a positive experience of supporting a charity, they are likely to give more and for longer.
This isn’t just about changing the way charities behave; it’s about changing the way they think. Why do donors support a particular charity? What motivates them? What do they want from their engagement with a charity?
Continue reading...from Voluntary Sector Network | The Guardian http://ift.tt/2uN0uNI
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